Slide Proposition de valeur

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Customer Value Proposition

Fashionable garments accessible to all

Thanks to its know how and dynamic creativity, NORPROTEX is now present on various market segments: downhill sports, children's wear, sportswear, casual chic...
Its LONGBOARD and BABYGRO brands, designed in France and manufactured in the Far East (China, Hong Kong, India and Bangladesh), are mass-marketed at very attractive prices.

NORPROTEX has deliberately positioned itself in the "low cost" market, complemented, since 2007, by a licensing agreement with the LULU CASTAGNETTE brand, for which it designs, manufactures and markets nightwear and ready-to-wear.

Concurrently, as a part of its diversification strategy, NORPROTEX, in 2009, launched RUCKFIELD, Sébastien Chabal's brand, distributed through a select network.
The PACIFIC MOTION brand, initially created for multi-brand retailers, is now exclusively distributed in GO SPORT stores.